Recently, analysts upgraded Trade Desk stock to Buy from Hold with a price forecast of $90. Analysts view the pullback in TTD stock as an attractive buying opportunity “to get involved again in what has proved over time to be one of the highest quality and most consistent performers across the Internet landscape”.

In terms of the bullish stance, analysts stated that recent checks have indicated that online ad demand sentiment has clearly improved since April/May, though uncertainty about the second half of the year remains significant. Also the checks reflect a clear improvement in Trade Desk’s execution, and solid product announcements, like that of Deal Desk, helped address some concerns about the transition from the company’s legacy platform Solimar to the AI-powered Kokai platform.

Analysts indicated a clear improvement in the company’s execution, both on product and go-to-market strategy, while acknowledging increasing competition from Amazon’s demand-side platform (DSP).

Finally, Trade Desk’s set-ups for the remainder of fiscal 2025 look quite achievable, it is very likely for the company to end 2025 at premium growth levels. In terms of 2026, the positive catalysts for company's earnings include the World Cup, the Winter Olympics and the full-year Kokai impact, which will all have significant impact on the performance of Trade Desk.

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